From the outside, it probably looks as though I travel around, speak at conferences, interview interesting people, explore new technology, hang out with humanoids and occasionally get a glimpse inside a factory, an energy facility, a laboratory or a customer experience centre.
And yes, I do quite a lot of that.
I am naturally curious about the art of the possible, the latest new shiny toys and what the cool kids are up to.
But I am equally interested in whether any of it is genuinely useful, commercially realistic or feasible today.
That is where the real work begins.
My work has two closely connected pillars: Technology Advocacy and Technology Advisory.
Technology Advocacy is the more visible side of what I do.
I speak at conferences and events, interview the people building and using new technologies, create original content and help organisations explain complicated ideas in a way that people can actually understand.
But it is not simply promotion.
I ask questions, challenge the claims, look beyond the announcement and try to uncover the real story behind the technology.
I want to understand what is genuinely new, what is useful now, what might matter later and what is simply clever marketing.
Technology Advisory is where I work directly with executives, leadership teams, technical specialists and technology companies.
I help them understand what emerging developments could mean for their organisation, challenge their assumptions, sharpen their strategy and communicate their technology story more clearly.
A big part of that role is playing devil’s advocate.
Based on my experience, I am comfortable asking direct questions and challenging established thinking, regardless of someone’s title, seniority or position.
I am not there to be confrontational, but I am also not afraid to say when something does not make sense, when the story is not strong enough, when the claims do not stand up or when the technology does not yet support the ambition.
The two pillars constantly feed each other.
What I discover through events, interviews, demonstrations and conversations in the field brings a real-world perspective to my advisory work.
In turn, years of working with technical teams, commercial organisations and senior executives help me ask better questions, spot what genuinely matters and avoid getting carried away by the latest wave of hype.
So, what the hell do I actually do?
I explore the art of the possible, investigate the new shiny toys, find out what the cool kids are up to, challenge the hype and help people work out what it all actually means — and what they should do next.