Technology scouting, advisory and advocacy — with an independent perspective.

WHO IS KEVIN?

From the outside, it can look as though I spend much of my time travelling, walking event floors, meeting interesting people and getting hands-on with some of the latest technology.

And yes, that is a big part of it.

But the visible layer is only the start.

My real work is understanding what actually matters, challenging the claims, joining the dots and helping people make sense of where technology is going—and what they should do about it.

My work sits somewhere between technology scout, advisor, interviewer, storyteller and constructive devil’s advocate. Sometimes I am on an exhibition stand exploring a new technology or interviewing the people who built it. At other times, I am inside a factory, at a company headquarters or working behind the scenes with executives, engineers and commercial teams. That work may involve challenging the strategic direction, exploring why a technology or market development matters, pressure-testing the proposition and go-to-market plan, or determining whether the story being told actually holds together. The setting and the output may change, but the underlying role is consistent: to ask the difficult questions, connect the technical and commercial implications, and help people make better decisions about what comes next.

The setting changes. The underlying question is usually the same:

What does this technology really mean, and why should anyone care?

BRIDGING THE TECHNICAL AND EXECUTIVE WORLDS

One of the things I do particularly well is bridge the gap between technical specialists and senior executives.

I can level-set complex subjects—from digital twins, industrial AI and the metaverse to energy systems, robotics and emerging computing—in language that is accessible without dumbing down the technology or losing the technical audience.

The objective is not simply to make something sound easier. It is to create enough shared understanding for engineers, commercial teams and decision-makers to have a more productive conversation about what the technology is, why it matters and what it could mean for the organisation.

Having spent many years working at senior executive level, I am also comfortable challenging established thinking regardless of title or hierarchy.

I am neither deferential nor confrontational. I listen, ask direct questions and offer an independent perspective. The challenge should be constructive, but it should still be a challenge.

HOW I WORK

The way I work is an important part of the value I bring.

I am generally positive, energetic, approachable and easy to work with. That matters in executive meetings, interviews and live event environments, where trust and comfort often determine whether a conversation produces something genuinely useful or merely another rehearsed corporate answer.

I bring humour and momentum without losing seriousness. I want people to enjoy the conversation, but I am also there to get beneath the surface.

That work increasingly includes designing and facilitating technically informed workshops, executive roundtables and closed-door industry conversations, then helping organisations interpret and communicate what emerges.

Technology is rarely the difficult part. Getting people comfortable enough to talk honestly about it often is.

CREATED IN THE FIELD

Most of the content and commentary I produce is original and created in the field.

I do not simply recycle vendor material or repackage someone else’s campaign copy. I interview, observe, question and interpret on site, then turn those first-hand signals into videos, articles, posts, briefings and wider technology narratives.

That proximity matters.

I am not simply commenting from the sidelines. I am often in the room, on the stand, inside the factory, at the demonstration or walking the event floor.

The finished interview, video or article may feel informal and spontaneous. But behind it there is usually research, preparation, technical understanding, informed questioning and a great deal of interpretation.

My role is not simply to document what has been presented. It is to test the story, connect it to the wider market and explain why it matters.

INDEPENDENT BY DESIGN

Independence is central to how I work.

I work across vendors, countries, ecosystems, startups, industrial companies and event communities without being tied to one particular technology camp.

That does not mean being detached or pretending not to have an opinion. Independence is not the absence of judgement. It is the freedom to exercise judgement honestly.

I can be enthusiastic without becoming a cheerleader, and sceptical without becoming hostile.

I do not sell products, receive affiliate commissions, accept referral or introduction fees, or earn platform advertising revenue from my content. My role is to provide an outside-in perspective and help clients make their technology story, strategy and decisions stronger.

In a fragmented technology landscape, that independence is a significant trust asset.

EXPERIENCE WITHOUT THE CORPORATE BIOGRAPHY

I have spent my career working at the intersection of technology, business and communication.

I started on the deeply technical side of the industry, including software development and technical pre-sales, before moving into strategic marketing, international sales leadership, technology evangelism and senior executive roles with companies including Compaq, HP and Intel.

Today, through A Bit of This and That, I work independently with technology companies, industrial organisations, event communities, executives and leadership teams.

The technologies have changed enormously over the years. The ability to ask good questions, understand the implications and explain them clearly has remained remarkably consistent.

I am still curious. I still enjoy taking things apart—sometimes literally, usually intellectually—and I am still far more interested in what technology can actually do than in what the latest press release says it can do.