Campaigns & Series
Bentley Going Digital in Energy Series
A three-part series created with Bentley Systems exploring how digital project delivery, infrastructure digital twins and data-centric approaches can help improve the way energy infrastructure is designed, built, operated and maintained.
Image: Kevin O’Donovan / Bentley SystemsThe Bentley Going Digital in Energy series was built around a fairly simple objective: take some potentially very broad technology subjects and turn them into a set of focused conversations about what they actually mean for energy infrastructure.
Working with Bentley Systems, the result was a three-part series of short, on-demand conversations, each around 15 minutes long. Rather than trying to cover everything in one session, each episode looked at a different part of the story and brought in someone who works directly in that area.
Episode one was “Infrastructure Digital Twins” with Sharon Soler, looking at how digital twins are evolving beyond 3D models into data-centric environments that can bring together engineering, geospatial and operational information.
Episode two, with Gavin England, explored the importance of understanding what is above, on and below ground — and how bringing those different sources of infrastructure information together can improve project delivery and decision-making.
The third conversation, with Ashley Fee, focused on building and maintaining resilient energy infrastructure and the role digital technologies can play not only during design and construction, but throughout the operational life of an asset.
The work was not simply recording three interviews. It involved working through the subjects beforehand, finding a sensible way of dividing a large story into three complementary conversations, preparing the discussions and then turning the recordings into a campaign that could be released over time.
Alongside the full episodes, we created shorter clips and supporting posts to pull out individual ideas and give each conversation more than one opportunity to reach an audience. The series could therefore work both as three standalone discussions and as one wider story about taking a digital project delivery approach from design, through construction and into operations.
For me, that is the value of this type of campaign and series work: understand the subject first, find the people who can genuinely explain it, ask questions that make a technical topic accessible without removing the substance, and then turn the resulting conversations into content that can work across different formats and over a longer period of time.
